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"Heroku allows developers to do what they do best - develop."

Heroku used to be my preferred deployment method. While I'm not afraid of manually configuring a server and getting it up and running, I appreciate that Heroku doesn't force me to. Their free plan is more than enough for making hobby sites, and if the wake-up time is too much, it's easy to pay and get around that. I love their CLI, and their plugin ecosystem has easily managed to fill my needs every time. While I would never recommend Heroku for hosting a static site, I have found that they are usually a great choice for an app with any kind of back end.